Fly Fishers

EST. 1884, North Yorkshire

Logo design/membership cards/handbook

A long establish institution gets a considered makeover

Yorkshire Fly-Fishers’ Club was established in 1884 by the eminent angler and writer Thomas Evan Pritt and the standards and principles laid down by the founders continue to be applied in this present day.

Given almost 140 years of fly fishing heritage we felt in only right to create an identity that not only served as an emblem, but visually referenced the members primary fishing skill. Using a mix traditional typefaces combined with simple graphic elements, the new logo is being rolled out across membership items including members cards, handbooks and other collateral.