LEEDS COMMERCIAL
VEHICLE HIRE
Brand refresh
Updating a 65 year old firm without losing site of it's heritage
2024 saw us working with new client Leeds Commercial Vehicle Hire - well-known and respected specialists in the commercial sector since 1957. The aim was to update and refresh the brand and marketing collateral and create a suite of videos to promote their new range of vehicles.
Conscious of not losing sight of their long heritage, we worked closely with their management team and chose to evolve the brand rather than create a new logo - we used the existing, recognisable colour palette and redesigned the old logo creating a more balanced, contemporary graphic which is now being rolled out across their 2500+ fleet of vehicles.
Once the new branding had been completed we continued the project, redesigning their vehicle brochure using a new typography hierarchy, graphics and photography. This included intense Photoshop editing and composition to create the front and back covers.
Exhibition banners followed, sales team information pack folders, vehicle videos and even office murals. 2025 will see us refreshing the company website and updating more marketing collateral including their PowerPoint presentations.
24 Page Vehicle brochure
The three vehicles on the cover were actually shot on location at Leeds Commercial Vehicle Hire's head office from a cherry picker. These were later superimposed onto a motorway shot and given the impression of speed and movement in Photoshop.
The internal vehicle pages featured a mix of cut-out and cropped images to break up the layout and avoid repetition.
