Multi-function sofas with a three continent connection

UK-based furniture designers DesignsBy create high-end sofas equipped with a variety of functions to enhance your seating experience - including Bluetooth connection, massage, heating and cooling, sound vibration speakers etc. The designs are then built in China before being shipped to their main market in the USA.

Our brief was to create a brand that encompassed tech, comfort, and quality for the latest sofa designs and apply it to a variety of marketing materials for trade shows worldwide.

After creating the Interactive Furniture logo to sit across the various elements, we then designed a stacking cube display system, oversized table talkers, 8ft strut cards and sofa sashes. This involved a great deal of Photoshop work, given the sofa images were taken in a studio. Amazingly, given the diverse nature of the approval process, all designs were quickly signed off by our client in Cirencester, the production team in China, and the stockists in America. Smoother than some purely UK-based projects!

As a result, we are now looking to produce product videos, and we have already had interest from another furniture company looking to do something similar.