Domestic, industrial, in and outdoor cleaning services
Created to fulfill a specific demand, Hygenix occupy a construction niche.
FrankCreative client AcquiProp faced a frustrating problem whenever they completed a project - cleaning up. As a construction firm involved in new build, renovation and repairs, they struggled to find a cleaning company that could deep clean and polish once the job was finished. The answer? Create your own cleaning business!
As a result, we were comissioned to name and brand the busines, and then create a new website - avoiding the usual clichéd stock photos of cleaners.
The chosen name is a play on the word 'hygenic', with the logo having a 'wiped clean' feel. The website uses illustrated scenarios to demostrate the varied cleaning services available - including (obviously) construction!