FP McCANN
Marketing Videos
FP McCANN
Marketing Videos
A brand new client for 2024, FP McCann is the number one supplier of precast concrete products in the UK. With a huge range of products and services available - and new eco-friendly products always in development - there is a constant need for information videos that can quickly and concisely explain them. We were tasked with creating a number of videos ranging from more 'hard sell' eye-catching shorts, to longer, more detailed explainer videos that illustrate how specific systems work.
Each video required storyboarding, the creation of graphics, and the execution of high-quality animations, with some videos featuring a cartoon-style treatment and others requiring photo-realistic 3D renders.
2025 will see us continuing our creative input across more products and services.
Each video requires storyboarding to ensure the requirements of the client are met - from the introduction of the product or service through to making sure the target audience stays interested in watching the video.
Hand drawn ideas show how the video could progress. Discussions with client to confirm how the story rolls out and products/systems appear.
Storyboard developed using more accurately drawn frames and actual products.
Final storyboard proofing whilst actual renders are being created. Any tweaks and fixes made at this stage whilst video is being pulled together with voice overs and soundtrack.
The finished video with voice over, spliced in video footage and animated renders.
Below are a services video created using eye-catching cartoon-style animation, and footage/graphics used for precast concrete products video.