Brabners LLP — brand identity, marketing and video

Revitalising outstanding legal experts

Over the past two years, FrankCreative has been working with Brabners LLP, one of the largest law firms in the north of England (and officially one of the best to work for!). The aim was to revitalise the brand and bring consistency and uniformity to all of Brabners’ online and offline marketing presence.

Working closely with their marketing team, the company’s logos were redefined to sit consistently and comfortably alongside each other, with a new marque created for the sub-brand True North.

All internal and external collateral was redesigned to follow consistent templates that could be edited in-house, and bespoke brochures were created for specific legal services. Service-specific pull-up banners were also designed for conferences, alongside supporting videos that can loop on monitors. An employee ‘three-year strategy’ flipbook for all staff was also produced, together with an all-encompassing brand guidelines document covering every aspect of this substantial project.

We were also asked to produce materials for the launch of their London office and their B Corp recertification. This included creating iconic imagery for internal and external communications, as well as short videos to roll out across social media—videos that have so far had over 2,000 views and appeared on twelve news sites.

It’s been an intense but extremely satisfying and enjoyable journey, with excellent results that will help Brabners continue its successful 200+ year journey as a leading legal firm.