Award winning branding, illustrations and communications for three new legal services
ReviewMy is an all encompassing brand offering three distinct legal services to specific areas of law: Review My Claim, Review My Will and Review My Settlement Agreement..
ReviewMyClaim is an online service for people who have been left disillusioned by their experience of the legal system - either by poor service, insufficient compensation or errors made by their solicitors.
ReviewMyWill is aimed at those without a will, needing to update a confusing older will, those contesting a will and all inheritance issues.
ReviewMySettlementAgreement covers redundancy issues, ensuring those in this scenario get the best settlement possible.
The logo for all three services uses a magnifying glass graphic to illustrate the investigational nature of the service and also enlarges the ‘My’ emphasising the personal help available. To avoid the usual ‘stuffy’ imagery associated with solicitors, we created a suite of illustrated scenarios for each site that were influenced by other public service providers such as Lloyds bank and BT. They needed to sum up the frustrations of potential clients in an eye-catching style without being too irreverent. The resulting images are used across both on and offline materials, including an animation.
Winner: 2014 Law Society Excellence Awards for Marketing & Communication.
Winner: 2014 Modern Law Awards for Business Innovation.
Winner: 2013 Modern Law Awards for Marketing Communications - Client Care Initiative.
Clockwise from top: 48 sheet advert, awards won for marketing and innovation, high street window posters, animated advert for web and shown in cinemas.
"With Review My Claim, we needed to achieve stand-out in a saturated personal injury market whilst at same time get a very clear message across that would help to educate the target audience and engage them enough to lead to response. Frank/Ian came up with creative that not only developed into an award-winning marketing campaign with high response and return on investment, but helped us to further develop the Review My Claim concept. A very successful campaign! "
Head of Marketing, ReviewMyClaim