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Berkeley, London
Wealth management firm branding and literature
Named after the central London street where their head office sits, Berkeley Trustee & Corporate Consulting wanted a makeover for their business.
They were looking for something that summed up their considerable financial experience and gave confidence to their current client base whilst lending strength and gravitas when dealing with prospective new clients.
The gryphon icon was based on an extensive search of images from the past and present and drawn in a simplified form. It was agreed that the gryphon should ‘stand proud’ and appear protective, it’s fore legs and wings mirroring the angle of the letter ‘y’ in Berkeley.
The original designs were then followed by two further logos to sit within the group of companies - Berkeley Shoken and Timoran Capital. Both needed to reflect their far eastern links by implementing a red colour and a dragon graphic.
The business cards are produced on an uncoated stock with the graphics and specific text lifted out in gold foil block.
Promotional brochures were then produced for Timoran Capital which emphasised the transparent and unique nature of their products and the companies exceptional customer services.
Business cards for the different 3 divisions. The branding portrays strength and wealth and for operations in the far east - Timoran Capital - an oriental flavour.
Company brochure
"Ian has an unerring ability to understand what your business does and how to clearly explain why potential clients should use you. It sounds so simple but when I launched a new wealth management business and having worked with Ian previously, FrankCreative were the first call I made. I needed a strong brand and marketing collateral. The hardest thing about the process was rejecting some of the amazing ideas that were created. I know I am always very proud of presenting anything that has been created by FrankCreative."
Peter Rimmington,
CEO Orbis Finance
